Wiesbaden/ Hockenheimring, 1 July 2017 – As a special initiative for Ferrari owners and fans based in Germany, Ferrari has hosted a 70th anniversary celebration of the marque’s foundation at the world-renowned Hockenheim circuit this Saturday attracting over a thousand visitors to the track through the day. A fair number of Ferrari guests also travelled in from neighbouring countries Switzerland and Austria to join in the market’s festivities.
Having turned Baden-Württemberg successfully into Rosso Corso Italian red, Passione Ferrari created a remarkable day hosting a series of spectacular attractions, all designed to bring visiting enthusiasts up close and personal with the brand.
The celebratory anniversary logo for 70 years of Ferrari was proudly displayed on a Ferrari Classiche dedicated platform showcasing a rare collection of iconic cars each representing special eras in time of the manufacturer’s history. Nearby the full range of current model Ferrari cars from the CaliforniaT, 488GTB, GTC4Lusso and the recently launched 812Superfast as well as the famous LaFerrari Aperta a special series and a unique model in terms of both its technology and styling, making it the perfect symbolic model to represent this important anniversary.
The early morning led the impressive dynamic activities with over 400 Ferrari cars arriving for the unique opportunity to actively participate on track, racing against each other as gentlemen drivers in a series of classes: Modern, Rookie, Classic cars and Race cars. Considered as the gathering of the year the sight and sound of the cars on track was a sight to behold.
As an exceptional action, Kimi Räikkönen, Ferrari’s revered Formula One Champion driver joined to pay tribute to the birthday gathering. Having the Formula One star on the track alongside a collection of 488Challenge cars which compete in Ferrari’s prestigious international Challenge racing series for clients, meant a prime opportunity for some revving fun. In a spur-of-the-moment inspired test, three FXX-K drivers were invited to compete against Räikkönen with all four racing technically identical 488Challenge cars. The show was cheered on by a full gathering of spectators around the circuit which ended amusingly in Kimi rewarding his aspiring opponents each with a hard-earned podium position. To complete his visit after a meet and greet with fans, Kimi led the 70th parade consisting of ca. 250 Ferrari cars around the Hockenheim circuit by driving the limited-edition LaFerrari Aperta himself.
Jean-Philippe Leloup, Managing Director of Ferrari Central/East Europe GmbH revelled in the joy of the crowds and stated, “Germany is one of the most important markets for Ferrari and it is fantastic to see all our customers from all across the region come to join us in this remarkable gathering here, additionally the delight from the spectators has made this feel like a true family gathering in every degree. The brand today could not be any closer to every true Ferrari fan, we are very proud to host the 70th anniversary here at Hockenheim.”
Through 2017 Ferrari is hosting a world tour spanning more than 60 different countries, a year-long series of worldwide events celebrates classic Ferraris and modern cars side by side. The celebrations will conclude with an exclusive event in Maranello this September.