Wiesbaden/ Berlin 1st March 2017 – The international series of events under the title of the Italian Design Day was developed with the goal to bring the uniqueness and excellence of Italian design to the forefront on a global scale. Spearheaded by the Italian Ministry of Foreign Affairs, the Berlin embassy was selected to host the German edition in the form of a guest design lecture including the Head of Ferrari Design, Flavio Manzoni alongside Moroso Owner, Patrizia Moroso.
Guests from various creative industries such as Architecture, Industrial Design and the Arts were invited to the interactive presentation which was moderated by Claudius Seidl, Feuilleton director of Frankfurter Allgemeinen Sonntagszeitung. This event has given design professionals based in Germany the possibility to meet and dialogue directly with Mr Manzoni in order to discover the values that can be considered at both the base of Ferrari Design and the role that it plays in Italy’s international reputation.
“It is an honor to represent Ferrari as part of this initiative. As an Italian sports car marque which has enjoyed successes world-wide it clearly plays a strong role in the Italian design identity. This has been a fantastic occasion to not only present Ferrari Design but also to share and discuss amongst our peers.” said Flavio Manzoni in his introduction and thanks to the Embassy authorities.