|Ferrari 15,000 Red Miles – The first full tour of China
Two Ferrari 612 Scagliettis prepare to set a new record for the first full Tour of China
Shanghai, 6th July 2005 ‘ Ferrari has had a natural association with the race track since the first Prancing Horse competed in 1947 and since then has been inextricably linked with the leading circuits across the world. It is, however, slightly more unusual to associate modern-day Ferrari with the kind of adventure associated with Mille Miglia and Carrera Panamericana-style endurance events.Those legendary historical races demonstrated the versatility and strength of the cars of the day, but they were also much more dangerous and less well-tested than today’s cars. That type of race no longer exists and to put a sophisticated, powerful car like the Ferrari 612 Scaglietti to the test nowadays requires at least 10 to 15,000 miles of very tough terrain.In 1997 a Ferrari F355 completed a round the world trip taking in all five continents. The car was driven by 147 different journalists from the various countries it crossed and each one left his signature on the car’s bodywork. 1997 was also Ferrari’s 50th anniversary and the World Tour, as it was known, was staged to tell the world how very much alive and successful the company was and also to demonstrate the reliability of a model that would prove of huge strategic importance in Ferrari’s development. The adventure proved an extraordinary success with the F355 leaving New York on 18 March and returning there to finish the tour after 75 days, quite literally, on the road.It now gives Ferrari great pleasure to announce the launch of another similar adventure. This time, however, two 612 Scagliettis will leave Shanghai on 29 August 2005 for a grand tour of China, driven by Chinese and international journalists. No other constructor has ever undertaken such a daunting task. The route covers an enormous range of very different terrains and challenges. The cars will endure extremes of cold and heat, incredibly tough road conditions and environmental obstacles of all kinds.The 612 Scagliettis will first head north and then east toward Manchuria. After this they will drive south-west to Beijing and then along the Great Wall as far as Lanzhou. From there they will cover over 3,000 km at an altitude of more than 4,000 metres as far as Lhasa in Tibet before heading back west through the Gobi Desert to the ancient city of Kashi, site of Marco Polo’s famous silk market. After a further dash through the desert, the two 612 Scagliettis will drive on to Urumqi and then down through the tropical part of the country to Guangzhou, which is more familiar to us as Canton. From there they will continue on through the most modern and western part of China back to Shanghai after a round trip of 15,000 miles. If all goes according to plan, the two 612 Scagliettis should complete their tour of China in 45 days.The Tour has received the valued support of the Chinese authorities as well as logistical support from Fiat China. It is also being staged in partnership from some of Ferrari’s most faithful sponsors, including Shell (fuels and lubricants with specialist support in the toughest areas), Puma (for crew clothing), Alcoa (technical partner and builder of the 612’s aluminium chassis), Pirelli (supplier of specialist tyres for the various terrains) and Saima Avandero (transportation of the cars, wheel rims and spares). We will also be joined by a Chinese partner, Xin Yu Watch & Clock, the leading distributor of Swiss timepieces in China. Assistance and spares will be provided by four vehicles: two Fiat cars and two specially equipped Iveco trucks.A total of 15 international journalists and 15 Chinese journalists will drive the route at different times. The www.ferrariworld.com company site and dedicated www.media.ferrari.com media site will have constantly updated news and high definition, reproducible photos from the tour.The Tour starts on 29 August 2005 from Shanghai and in the main territories to be crossed the expedition members will meet with local authorities and present them with a Prancing Horse trophy as a symbolic gift.The two 612 Scaglietti cars are in complementary colours. One will be red with a silver bonnet and the other will be silver with a red bonnet. They are modified only very minimally ‘ they will have a larger fuel tank with petrol filters that are easily accessed for cleaning purposes, under body protectors and slightly higher suspension to cope with the more challenging terrain. Their headlights will also be protected by a metal grille and some of the air intakes will be modified to allow them to traverse water-logged areas in safety. In every other respect, however, the cars are ‘normal’ production models with a 540 hp V12 engine and a maximum torque of 588 Nm, dry sump lubrication, a six-speed gearbox and a Transaxle transmission.In addition to the journalists, a photographer and video camera operator, there will also be nine other expedition members who will provide technical, logistical and linguistic assistance.En route, the cars will stop off at the 10 Ferrari dealerships now up and running in China, at Yanzhou where Pirelli has signed a joint-venture contract aimed at starting the manufacturing of tyres, at several of the major Shell service stations, and at Fiat’s Chinese base at Nanjing.
Ferrari in China
Ferrari first arrived in China in 1993 through an importer but is now present with a joint venture, Ferrari Maserati Cars International Trading, which was launched in October 2004. Ferrari holds a majority share in the company with its partners Poly Technologies and Wo Kee Hong. Ferrari Maserati Cars International Trading is the exclusive importer of Ferrari and Maserati cars in China and manages the marketing, sales to dealerships, spares, accessories and technical assistance activities of both marques in the country.The local staff are trained directly by the factory to guarantee our Chinese clients a quality service in line with Ferrari and Maserati’s renowned high standards. Ferrari considers China to be a market of great strategic importance. In fact, since the joint venture was launched, a total of 42 Prancing Horse cars have been sold. The Chinese market is expected to become Ferrari’s fifth or sixth largest world market in terms of numbers of cars sold over the next two or three years alone.
The Ferrari 612 Scaglietti
The 612 Scaglietti is the result of an avant-garde design that continues Ferrari’s long and glorious 2+2 tradition, combining a cabin capable of accommodating four occupants in comfort with blistering Ferrari sports car performance.
The 612 Scaglietti is very first ever Ferrari 12-cylinder to boast both an all-aluminium space frame chassis and body. The result of cutting-edge production and assembly techniques, the new car’s the all-aluminium construction reduces its weight by 40% and gives it excellent torsional rigidity. In addition to this, the 612 Scaglietti’s near-perfect weight distribution (46% front and 54% rear) means that it offers both the high performance driving of a rear-engined car and the roomy versatility of a front-engined layout.The CST electronic stability and traction control system enhances the 612 Scaglietti’s dynamic handling even further. This is the first time the system has been used in a Ferrari and it guarantees optimal performance in tandem with complete safety. Its imposing 65° V12 engine was developed using Ferrari’s most advanced racing technologies and punches out a maximum of 540 hp at 7,250 rpm.The Pininfarina-designed 612 Scaglietti was named in honour of Sergio Scaglietti, the legendary Modenese coachbuilder who created some of the most beautiful cars to come out of Maranello in the early years of Enzo Ferrari’s extraordinary reign.
The route and main stages
The route begins and ends in Shanghai and is divided into 11 main stages (see attached map) which will also act as the crew changeover points. The first stage sees the expedition leave Shanghai bound for Beijing, a 3,000-kilometre, seven-day journey away. En route it will take in the city of Shenyang at the very north-eastern tip of China near the border with Mongolia.The second major stage takes the cars along the Great Wall of China from Beijing to Lanzhou, a 2,100 km dash over four days. At Lanzhou, the cars begin their descent into south-western China which will culminate in a very tough stretch at altitudes of over 4,000 m and take them into the Tibetan capital, Lhasa, after a seven-day drive, on 19th of September. From there the expedition will retrace its steps as far as Goldmud where it will turn north-west, stopping off at the northernmost tip of the route in the city of Urumqi, over 2,700 km from Lhasa. Next the cars head for Kashi, home to one of the most famous silk markets encountered by Marco Polo on his travellers. This time the leg will be a ‘mere’ 1,400 km, to be covered in three days.From Kashi the expedition turns back towards the east bound for Jiayuguan, 2,500 km away, which it will reach in six days. From there the cars will drive down to the south-east coast through to the major city of Chongqing (2,000 km to be covered in six days) and then on to Guangzhou (Canton), a further 2,000 km away. After this they begin the home run, via Wenzhou (1,500 km from Canton), back to Shanghai, where they are expected to arrive on the evening of October 29th.
Shell is a major international group with companies in over 140 countries worldwide. Its activities span everything from natural gas and oil exploration and production to chemical derivatives, renewable energies, industrial trading and much more. Shell manages around 56,000 service stations worldwide, serving over 25 million customers daily. It is Ferrari’s partner both for its production cars and in Formula 1.Pirelli is a group with a long history stretching back over a century. The work done by Pirelli Lab in the phototonic, broadband and new materials fields as well as its MIRS (Modular Integrated Robotized System) for tyre manufacture are just two examples of the Group’s technological excellence in action. Pirelli has 22 tyre factories in 10 countries and is one of the world’s foremost high performance car tyre companies. It will be opening a factory in China shortly also.Alcoa is the world’s leading producer of primary aluminium, fabricated aluminium and aluminium products. It is present in all of the main sectors of the aluminium industry. Alcoa supplies its products to the aerospace, automobile, packaging, building and commercial transportation industries. It offers an all-round design, planning, engineering and production service to it clients in the industrial markets. Alcoa is present in 43 countries worldwide and employees a workforce of 131,000 people. It builds the 612 Scaglietti and F430 aluminium chassis’s for Ferrari in Modena.Puma is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. Puma’s unique industry perspective delivers the unexpected in sport lifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, Puma distributes athletic footwear, apparel and accessories in over 80 countries worldwide. It is also Ferrari’s partner for its Formula 1 team.Saima Avandero is the leading Italian group in the international transportation and courier sector. It has turned logistics, transportation and assistance network organisation into an art form. The company manages all aspects of product logistics for its clients (strategic management of collection, warehousing and distribution) and also offers the back-up of an avant-garde computerised and robotic industrial set-up.Xin Yu Watch & Clock The Shanghai XinYu Watch and Clock Group Ltd. is a market leader in the wholesale and retail distribution in the PRC of watches from internationally renowned brands. The Group distributes watches from over 30 prestigious brands through wholesale and an extensive retail network of over 100 luxury retail outlets in the PRC, covering most cities and tourism locations.Fiat Auto was one of the great pioneers of the automotive industry, building its first car in 1899. Since then it has turned out over 85 million automobiles and light commercial vehicles divided into over 400 models. Fiat Auto maintains its presence on the international markets through three marques renowned for their innovative content, styling and industrial solutions: Fiat, Lancia and Alfa Romeo.
The Fiat Group also owns three representative offices and 17 companies in China. Its interests there constitute an investment of more than $1 billion and provide employment for almost 11,000 local people. Fiat is not only the leading Italian investor in China it is also one of the leading international automotive manufacturers present in the country.Iveco is an international firm offering a complete range of transport vehicles and engines. It manufactures and sells over 160,000 commercial vehicles and 430,000 engines worldwide each year. In income terms this translates into around ‘9 billion. Iveco has 49 factories in 19 countries as well as 15 R&D centres, 31,000 employees and 844 dealerships. In 1996 it launched a major initiative to manufacture and sell its light commercial vehicles on the Chinese market. Today Iveco is one of the market leaders thanks to its Daily range of light vehicles which are built in Nanjing. It is currently involved in three joint ventures: this constitutes an investment of over $400 million and employs around 5,700 people.
Two Ferrari 612 Scagliettis start China Tour in Shanghai
First ever tour by a car manufacturer of this vastly diverse country.
Shanghai, 29th August – The first ever tour of China by a car manufacturer, the ‘Ferrari 15,000 Red Miles’, got off to an exciting start in Shanghai this morning. The Tour will see two Ferrari 612 Scagliettis, driven by teams of Chinese and international journalists, cross the length and breadth of this vast country.The ‘Ferrari 15,000 Red Miles’ Tour is enormously symbolic on several levels. Firstly, China itself looks set to epitomise the 21st century better than any other nation. Secondly, its economic and industrial growth also make it hugely important for the world car industry and it is significant that cars by the world’s most exclusive and sought after marque will be the first to explore its immensity.It is equally significant, however, that it is an Italian brand that is introducing journalists to the incredible diverseness of a country that combines past, present, tradition and future. The Tour also celebrates ‘2006 Italian Year in China’ while the car windshields will also display the emblem of the upcoming 2006 Winter Olympics in Torino, Italy.The ‘Ferrari 15,000 Red Miles’ has been made possible thanks to the kind support of Fiat China and the Chinese State Tourist Authority. The strong position of the Fiat Group in China, in fact, was in great part responsible for the gaining of official approval for this historic Tour.The two Ferrari 612 Scagliettis will be supported by a team of maintenance staff and trucks supplied IVECO. Two Fiat cars will accompany the team also. After setting off from Shanghai this morning they will pass through Nanjing and then move towards East, to Manchuria. At Shenyang the team will turn South to Beijing then travel right across the country to Golmud in Qinghai province before driving across Tibet to Lhasa. After travelling over 4,000 kilometres at an altitude of 4,000 metres, the team will continue along the edge of the Gobi Desert and head to Xingjian province and Kashi, the world’s most land-locked city and home to a famous silk market since the times of Marco Polo.After leaving Kashi the China Tour team will once again cross the Desert, this time heading South towards Urumqi and the start of the return leg. The group will follow the Great Wall of China then make a right turn and head off to the tropical belt and as far South as Guangzhou. On the 30th of October, the team finally returns to Shanghai. A total of about 40 journalists from China and abroad will take part in driving throughout the entire journey.This morning’s departure ceremony was a spectacular event held at the Ferrari showrooms on Tomorrow Square. Media representatives and Ferrari clients gathered to watch the drum performance and symbolic tank filling ceremony held by Shell China. Afterwards, at People’s Square, Ferrari presented Mr. Wei Hu (the deputy director of the standing committee of the Shanghai People’s Congress) with a symbol of friendship, the Ferrari Trophy.Ferrari in China
To date Ferrari has ten dealers in China’s leading cities and is attracting a growing number of first-time Prancing Horse owners. Ferrari expects to sell up to 80 vehicles in 2005, but China look set to become its fifth or sixth most important market worldwide within the next couple of years.Sponsors of the ‘Ferrari 15,000 Red Miles’
Organising the ‘Ferrari 15,000 Red Miles’ proved particularly complex. Apart from Fiat, IVECO, and Shell, our other sponsors on the Tour include: Pirelli which is supplying specialist tyres for the difficult road conditions; Puma; Alcoa which manufactures the 612 Scaglietti’s aluminium underbody; transport agent Saima Avandero; and Xinyu Watches, China’s leading watchmaker.