The future Ferrari is cosmopolitan
The winners of the contest “New Concepts of the Myth”, organised by Ferrari with Pininfarina to search for tomorrow’s car designers, come from three continents.
Maranello, 18th November 2005 – Luca di Montezemolo and Sergio Pininfarina announced today in Maranello the winners of the Car Design competition that greatly excited the upcoming automotive design talents from all over the world.
The 20 finalists models have been conceived by students coming from 13 different countries, representing four renowned schools – College for Creative Studies of Detroit, Coventry University School of Art & Design, Istituto Europeo di Design of Turin and Tokyo Communication Arts.
This morning, the young designers introduced their 1:4 scale models to the jury, as well as a series of sketches and concepts of the inside and the outside of their designs.
The winning models are:
– “Millechili” – by Luis Agullo Spottorno (Spain) and Felix Hiller (Germany) – Istituto Europeo di Design, Turin
– “Fiorano” – by Rob Battams (UK), Tom Hardman (UK) and David Imai (USA), Coventry University – School of Art & Design
– “Tre Diviso” – by Daisuke Nagasato (Japan), Kim Teakyung (Korea) and Hiroaki Yakubo (Japan) – Tokyo Communication Arts
– “Ascari” – by Manuele Amprimo (Italy), Werner Gruber (Italy) and Yu Jae-Cheul (Korea) – Istituto Europeo di Design, Turin
The four winners will have the unique opportunity of work experience at Ferrari’s or Pininfarina’s Concept Design’s Department .
Special mentions for significant proposals have been given to:
– the high level of attention and care shown towards the project: Tokyo Communication Arts
– the most voted project at www.ferrariworld.com site: “Ferrari F Zero” – by Jean-Michel Raad (France), Shen Jiang (China) and Leon Dang (China) – Coventry University School of Art & Design
– best project’s name: “Millechili” – by Luis Agullo Spottorno (Spain) and Felix Hiller (Germany) – Istituto Europeo di Design, Turin
– female team: “Vigore” by Keiko Ikeda (Japan), Hye Jin Kim (Korea) and Yanagimoto Kazuo (Japan)
“612 Lafayette” – by Shigenori Maeda (Japan), from the College for Creative Studies of Detroit, has won the “Alcoa Award”, a special design prize for Excellence Design for Aluminum: the winner will receive an aluminum reproduction of his model.
The Sunday Times, the leading UK Sunday newspaper, also presented its special “Reader’s Award” to the “Ferrari F Zero” project.
The competition, organised in partnership with Pininfarina and with the support of Alcoa (the company that produces aluminium spaceframes for Ferrari) has seen works from the most talented students of each college, who have been challenging themselves to produce 1:4 scale Ferrari models, proposing stimulating alternatives to the internationally acclaimed shapes of the current and previous mid-engined eight cylinder cars and the front-engined twelve cylinder cars. The students have had total creative freedom, although their designs had to retain the recognizable features and values of the Ferrari Marque.
The jury was composed of a team that, in real life, decides the style of Ferrari cars designated for production: President Luca di Montezemolo, Vice President Piero Ferrari, General Manager Jean Todt, Vice General Manager Amedeo Felisa, the new Concept Design Chief Donato Coco and the Head of Product Portfolio Development Massimo Fumarola. In addition, Life Senator Sergio Pininfarina and Ken Okuyama, Chief Designer for Pininfarina, were part of the jury. Even Giuseppe Bonollo and Frank Stephenson, currently Responsible for Product Portfolio Management of Fiat, and Responsible for Fiat and Lancia’s Style Centre respectively, took part in the jury, as previously Ferrari’s Responsible for Product Strategies and Responsible for Concept Design.
During the last three weeks, the section of the site www.ferrariworld.com, containing photos of the twenty finalists, was visited by more than 22,000 users, who have expressed their personal judgment on the different proposals.
Ferrari: New Concepts of the Myth – The 20 finalist models exhibited at the Galleria Ferrari
Maranello, October 26th 2005 – The new Ferrari’s concepts of the myth are now a reality. The selection of the 20 best nominies for the Ferrari of the future, created by automotive design students of four of the most prestigious schools worldwide (Center for Creative Studies of Detroit, Coventry School of Art and Design, European Institute of Design of Turin and Tokyo Communication Arts), will be exhibited at the Galleria Ferrari in Maranello, starting from this Friday, October 28th. The contest, organized in partnership with Pininfarina and with the support of Alcoa – the company that produces aluminium spaceframes for Ferrari – has seen at work, in the last months, the most talented of each college. The students have been challenging themselves in the production of scale 1:4 Ferrari models, innovative and fresh in style and functionality as well as in external and internal volumes, proposing stimulating alternatives to the internationally acclaimed shapes of the current and previous mid-engined eight cylinder cars and the front-engined twelve cylinder cars. In November 18th, the Galleria Ferrari will host the prize-giving ceremony. The 20 selected projects will be voted by a technical board of jurors, including the Ferrari Style Committee, whose main members are Luca di Montezemolo, Piero Ferrari, Jean Todt, Amedeo Felisa e Massimo Fumarola – and the senior management of Pininfarina (Senator Sergio Pininfarina, Andrea Pininfarina and Ken Okuyama). For the four winners, the exceptional opportunity of work experience at Ferrari or Pininfarina, transforming the academic project into professional practice. To these, the winner of the Alcoa award, who will get an aluminum reproduction of its model and, in case of significant proposals, special mentions will be added.
Ferrari: New concepts for the myth
Four car design schools compete in the name of Ferrari’s legend
Maranello, 24 January 2005 ‘ Ferrari has today laid down a global challenge in the world of car design in collaboration with Pininfarina.
The project, called ‘Ferrari: new concepts for the myth’ will see students from four of the world’s best automotive design schools compete to create design models of future Ferrari cars. The Art Center College of Design of Pasadena, the Tokyo Communication Arts, the Coventry School of Art and Design and the European Institute of Design in Turin will go head to head to stimulate their students’ talent and creativity.
The best work from each college will compete to bring fresh and innovative ideas for the Ferrari range according to the following brief: the studies should bring innovation in both style and function, externally and internally; propose stimulating alternatives to the internationally acclaimed shapes of the current and previous mid-engined eight cylinder cars and the front-engined twelve cylinder cars. The students have total creative freedom, although their designs will have to retain the recognisable features and values of the Ferrari marque.
In July 2005 the five best models from each of the four schools will be put forward for evaluation. The 20 models, in 1:4 scale will be judged by a technical panel including the Ferrari Styling Committee and the senior management of Pininfarina. Four winners will be picked, and special mentions are available for the best designs. A selected number of Ferrari customers and readers of the world’s car magazines will also evaluate the desirabilty of these models.
The four winners will be given the unique opportunity of work experience at Ferrari or Pininfarina, transforming the academic project into professional experience. The award ceremony for the winners will be held at the Galleria Ferrari in Maranello, which will also host a dedicated exhibition of the work.