Alonso’s world

Posted: 02.12.2013
Source: Ferrari

Madrid, 2 December – Everything about Fernando Alonso’s world has been brought together in an extraordinary collection in Madrid. It features cars, trophies and memorabilia covering the Spaniard’s career, as well as an interactive journey through Fernando’s history. The exhibition runs until 4 May next year at the Centro de Exposiciones Arte Canal, in the Spanish capital. At the opening ceremony, which took place this morning, Fernando had invited not just his family and closest friends, but also all the team principals from his time to date in Formula 1; Giancarlo Minardi, Flavio Briatore, Martin Whitmarsh and Stefano Domenicali. There were also friends from the world of motor sport, including Carlos Sainz and Pedro de la Rosa and personalities such as the president of the Santander Bank, Emilio Botin and that of the Madrid city council, Ignacio Gonzalez.

“This is a day to thank my family, the Madrid Comunita and everyone who has been with me throughout my career and who are here today. My family has ensured that all this could happen, First and foremost because they gave me a love of this sport and also because it’s thanks to them that a large part of what is on show is here today. It’s incredible that my father was kept so much stuff over the years. Helmets, gloves, suits, it would have been all too easy to throw them away, but now I understand what all those boxes were doing in the garage. What appeared to have no significance back then today means something. I hope everyone will be able to appreciate every discipline of motor sport: there are two championship winning Formula 1 cars here and a championship winning kart, as well as photos of family scenes dating back to when I was seven, nine or ten years old. I hope it helps to get people closer to the sport I love.”

The exhibition has six differently themed sections: “Km 0,” which covers Alonso’s first steps in the sport; “La colleción,” featuring Fernando’s Formula 1 cars as well as those from the junior formulae; “Circuito Alo,” where one can take an interactive journey through Fernando’s racing career and life; “Start Your Engines!” an audio-visual look at Formula 1 to share the passion the Asturian has for this sport; “F1 Experiences,” where one can discover the secrets of the technological innovation that characterises the highest level of motor sport; “275,000 km de emoción”, a video in which the Ferrari driver goes over his whole career.

The exhibition, organised by the Fernando Alonso Foundation and the Canal de Isabel II Gestión, constitutes an embryo of what will be the Fernando Alonso Museum, which will open in Ovido. However, for now, those who like Fernando and the world of racing can have an amazing experience coming to Madrid to see what is a truly unique exhibition, like nothing else in the world, with the driver at the centre of it all.